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The best Christmas ads 2017

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The best Christmas ads 2017

We are already fully involved in the Christmas Holidays and although there are still a few days to meet with family and friends, brands take the opportunity to touch our hearts with emotional stories.
As much as some are determined to erase these dates from our minds, the brands are there to remind us year after year and I personally like them, so I leave you my selection of the best Christmas 2017 announcements.

Oscar-winning directors, chart-topping bands, and budgets larger than Germany Mobile Database some movies: Christmas adverts have never been bigger. But, as this list proves, the best Christmas ads 2017 were the ones that played with the form, took chances, and did something a bit different.

There’s still a big emphasis on making you blub, but we also liked action ads, comedy ads, and otherworldly ads. We’ve looked at the best of British – where the Christmas ad has blown up in recent years – but have also taken in commercials from the US, Europe, and further afield. In no particular order, here’s our pick of the best Christmas ads of the year.

Germany Mobile Database

Santa’s a sort of bigwig sitting behind a massive desk. He takes calls from kids all over the world. He’s fluent in all languages, you see. Then kids from New Zealand start calling. The Kiwi accent – clipped, vowel-swapping – proves too much for Santa. A boy named ‘Bin’ apparently wants a new ‘biscuitball’. Fortunately for all, the Air New Zealand cabin crew are on hand to translate. Easily the funniest ad of the year.

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02. Gogglebox Meets Coca-Cola’s ‘Holidays Are Coming’

Gogglebox, if you haven’t seen it, is a TV show that points a camera a people watching TV shows. Sounds rubbish; actually brilliant. Here the Gogglebox families watch Coca-Cola’s Holidays Are Coming ad – which is now over two decades old. Say what want you about Coca-Cola, but for many of us, that ad signals the start of the Christmas season, as the Goggleboxers’ reactions prove. A recent study found this the most engaging ad of the season.

03. Toyota R+S Holiday Commercial, Saatchi & Saatchi

Christmas wouldn’t be Christmas without multinational corporations trying to sell you stuff by making you cry. That’s Toyota’s play here: it got Emmy-winner Lance Acord to direct this Sundance-style, indie-movie tearjerker. Man: “So your folks took it pretty hard, huh?” Woman: “They loved that tree.”

A minute and a half later the whole family is gathered around said recently Brother Cell Phone List fallen tree. But, wait, it’s been given a new lease of life and the woman’s folks couldn’t be happier about it. Cynical maybe, but it’s deftly done.

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